Creating the Habit
No doubt, we’ve been inspired by folks we’ve seen pumping out maker-y side projects for a while now. Tad Carpenter’s SUNday SUNS make us quite jealous, and fellow Upstate NY-er PJ Engel’s Resurrect Series had him sharing work on a daily basis.
And while creative exercise sounds good, without discipline, repetition, and accountability, it’s prone to fail. We started by committing to this idea of “making” to a schedule: once a week, alternating between Maribeth and me. This made for a reasonable constraint. Heck, it’d even give us dependable #content for social.
Better still, the idea that we’d be creating something on a regular basis was too good to pass up. Whether it ultimately turned into just an exercise or something far more interesting to repurpose as desktop wallpaper, drafting board fodder, or wall hangings, we were committed.
Selfies, But For Our Logo
Determined to keep the “what” of making simple, extendable, and meaningful, Maribeth suggested we home in on our logo. More specifically, the Helvetica “a”, which acts as the de facto abbreviated version, since our logo is solely type.
For an otherwise (intentionally) non-fussy typeface, the Helvetica “a” displays the most personality of the letterforms. Lucky us.
The format is to have the “a” as the centerpiece, but to modify it or its surroundings in refreshing ways, week by week. The challenge is to step outside of our respective wheelhouses by using different styles and approaches than we typically would on client projects. In fact, it didn’t take but two weeks before we dove into the analog world with snow sculptures and cookies.
We’re having a blast with our “a”, and we’re definitely feeling the burn, as they say. You can follow #adjacentays on Instagram.
