Methodical approach. Refreshing results.
In the time it will take you to read this, some facet of the web will have undoubtedly changed.
It’s why our design process is constantly evolving. It’s a methodical, fully transparent process that assures you an end result that is everything you hoped and planned for. So prepare yourself for lots of browser squishing (yes, that’s totally a thing) and constant refreshing.
Types of Web Projects
Our studio can confidently lead the design and build efforts for large organizations and projects. We team up with strategists and specialists as needed to bring peace of mind to your large-scale challenges.
When situations call for a dedicated microsite, our team can work within your brand or start fresh. Bonus points if you have a highly interactive project for us to tackle.
Our Typical Process
We kick off each project with a Discovery, a meeting to set expectations and a timeline for the project. Our team sits down with project stakeholders—anyone who will be making decisions that impact the direction of the project from beginning to launch. Much of what we discuss here will drive future design and development decisions.
Your content is the most important element of your website’s success. Our teams will work with a content strategist to map out how to best organize your message, identify common user tasks, and encourage visitors to take action. We’ll end up with a solid plan that will make for effective and focused content creation moving forward.
The content plan allows us to begin prototyping, or testing ideas. Ideas are meant to be rough, so that’s why we start in the most “throwaway” medium we can: paper sketches. As ideas are validated, we’ll ramp up the fidelity from paper to code. Our gray-box, in-browser prototypes allow us to assess layout across all screen sizes.
Gray boxes, though important, can’t tell the whole story. That’s why we explore style alongside our low-fidelity prototypes. We’ll mine inspiration from around the web and determine which motifs are worth aligning your brand to. We’ll use this to inform brief mockups of some of the most important building blocks of your site.
From the get-go, we’re getting WordPress ready for your team, and we’re not just talking about setting up an account or two. We tailor the entire interface to support exactly the kind of content your site needs. And you don’t have to be “technical” to use it—we place timely instructions and editorial tips throughout WordPress.
This is where our previous efforts converge. The hi-fi prototype tends to reveal spots ripe for style tightening, layout refinement, and content adjustment. We’ll run the site through a number of tests on desktop browsers and our suite of mobile devices right here in our studio, just to make sure everything feels right and is properly formatted.
When everything gets a green light, we push the site live, with much celebration and fanfare. Expect donuts! Launch often seems like the end goal, but we believe we haven’t done our job unless we’ve empowered you to (easily) maintain your site moving forward. We’ll walk you through Cookbook or help you set up a pain-free post-launch maintenance plan.