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Attention Span

Forward Thinking for Attention FWD

Just like the Future of Sports, the future-facing content of this project had the tendency to get us sidetracked (in a good way).

Attention Span is a jack-of-all-trades kind of agency, and their aptly named Attention FWD team is a subset of ‘Spanners focused on forward-looking research, content, and events. The FWD Team is in pursuit of helping businesses identify what’s on the horizon—be it opportunities or obstructions.

We collaborated to create a site that champions said research, content, and events: attentionfwd.com. We learned early on that those in the futurist space commonly fall into two tropes: sounding baseless in their claims and looking too “futuristic”. While we left the former for Attention Span to tackle—something their Insights do quite well—we avoided sci-fi vibes in favor of an editorial style that still features punchy colors.

The art direction leans on duotone images and bold headlines set in Shentox. Each category of Insight has a color theme assigned to it and—a clever Sass mixin later—the appropriate colors ride with articles everywhere they appear.

Cheers to the future!

Launched
2019
14
Articles

Adjacent pushed us to realize our vision — to bring compelling visual clarity to future-focused content.

Tyson Law Attention Span
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