Just like the Future of Sports, the future-facing content of this project had the tendency to get us sidetracked (in a good way).
Attention Span is a jack-of-all-trades kind of agency, and their aptly named Attention FWD team is a subset of ‘Spanners focused on forward-looking research, content, and events. The FWD Team is in pursuit of helping businesses identify what’s on the horizon—be it opportunities or obstructions.
We collaborated to create a site that champions said research, content, and events: attentionfwd.com. We learned early on that those in the futurist space commonly fall into two tropes: sounding baseless in their claims and looking too “futuristic”. While we left the former for Attention Span to tackle—something their Insights do quite well—we avoided sci-fi vibes in favor of an editorial style that still features punchy colors.
Adjacent pushed us to realize our vision — to bring compelling visual clarity to future-focused content.Tyson Law Attention Span