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Nutty By Nature

Case Study
Website Redesign
Through fun & delightful design, we helped Skippy show up deliciously online by creating an experience PB lovers would love.
waffles with dripping peanut butter and peanut passion accent

Together, we created a PB-around-every-corner web experience that drastically reshaped the vibe of peanutbutter.com — officially the smoothest URL we’ve ever worked on.

Improved & Aligned
brand experience
Integrated
new e-commerce service
Reduced
internal site editing resources

Creating Crave-worthiness

A common theme of our early creative ideas was “getting peanut butter out of the jar” to give visitors more of what we knew they love. From crave-able swirls to spreads to smears, we amplified the presence of Skippy peanut butter in key moments throughout the site.

Spreading Joy

Many identify PB as a “fun” food, and Skippy’s brand expression often follows suit. Without being silly, we helped imagine and execute delightful moments that showcase the joy PB lovers have.

Time for a PB Break

The union of crave-ability and fun sparked opportunities for mesmerizing video and animated messages. We leaned on these elements to help bring Skippy to life on your screen.

Visit Site

Have a spirited brand but a forgettable website?

While there’s no magic formula to creating a website with oomph, we can help identify and execute the right opportunities to help your brand shine through the screen.

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