Boost the ’Cuse
When there are only 24 hours of giving, effective branding of the effort becomes mission critical.
Bucking the trend of extended donation initiatives, Syracuse University was all-hands-on-deck for their first-ever day of giving in 2017. We contributed to the cause by designing an array of artwork for use in print and on the web. From social media images to a towering nine-foot rocket in the quad, we covered multiple angles and touchpoints for the campaign.
Dubbed “Boost the ‘Cuse”, an initial goal of reaching 1,870 donors was set. The campaign resulted in an astounding 3,568 alumni, parents, students, faculty, staff and friends of SU donating over $1.7M.
From social media images to a towering nine-foot rocket in the quad, we covered multiple angles and touchpoints for the campaign.
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