By giving Mr. Peanut the starring role he deserves, we helped Planters tell their brand story through a reimagined website that delivers for their customers.
Our challenge for the redesign was to create & deepen the emotional connection people have with Planters.
The brand team was all-in on creating an experience that went well beyond informational. We leaned heavily on immersive tactics to bring to life the heritage aspects of the brand, showcase their lovable & iconic mascot, and spark irresistible craving.
01
Lean into heritage
Leaning on storied history and the lovable Mr. Peanut, the site pays homage to the past while balancing the brand’s commitment to welcoming a new generation of nut lovers.
Research Insight #1
02
Get movin’
We knew animated elements would play a big role in bringing the Planters brand story to life on the web. We focused on strategic bits of motion, video, and animated details to infuse energy and a modern vibe.
Research Insight #2
03
Spark the craving
Isolated piles and larger-than-life nuts already feel at home in the brand, so immersing visitors in the details and texture of Planters products creates a crave-worthy experience.
While there’s no magic formula for creating a spirited site that stands apart, we can help identify and execute the right opportunities to help your brand shine through.
