By giving Mr. Peanut the starring role he deserves, we helped Planters tell their brand story through a reimagined website that delivers for their customers.
Our challenge for the redesign was to create & deepen the emotional connection people have with Planters.
The brand team was all-in on creating an experience that went well beyond informational. We leaned heavily on immersive tactics to bring to life the heritage aspects of the brand, showcase their lovable & iconic mascot, and spark irresistible craving.
01
Get movin’
We knew animated elements would play a big role in bringing the Planters brand story to life on the web. We focused on strategic bits of motion, video, and animated details to infuse energy and a modern vibe.
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02
Lean into heritage
Leaning on storied history and the lovable Mr. Peanut, the site pays homage to the past while balancing the brand’s commitment to welcoming a new generation of nut lovers.
Research Insight #1
03
Spark the craving
Isolated piles and larger-than-life nuts already feel at home in the brand, so immersing visitors in the details and texture of Planters products creates a crave-worthy experience.
While there’s no magic formula for creating a spirited site that stands apart, we can help identify and execute the right opportunities to help your brand shine through.
