Four Storefronts and a Commons
Quick Recap
Brand Identity
Store names and logos may not be front of mind to many, but the plight of a designer is that these aspects are impossible to ignore. Nail them and you’re instantly credible; stumble and you’ll have to use other tactics to get people in the door.
![Polly Cooper signage with wood beams](https://weareadjacent.com/wp-content/uploads/1400x788_feature_pc.jpg?1648844898)
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