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Jam-Packed with Spirit

Quick Recap
At a time when many of us feel disconnected and uninspired about work, we’ve been helping Hormel Foods re-energize its team of 20K with Spirit Kits.
maribeth holding an orange ONWARD pennant

Since the beginning of the pandemic, Hormel Foods has prioritized—and successfully implemented—ways to keep its employees connected. To that end, we’ve been lucky enough to collaborate with Corporate Communications on a “spirit kit” that team members receive during Hormel Foods Spirit Week.

Often a mix of frivolity, pomp, and utility, we’ve recommended and designed a wide range of kit components. Some items, like buttons and stickers, have an expectedly brief shelf life—while others, like pennants (made by our Buffalo friends at Oxford Pennant) can be found hanging around workspaces and home offices years later.


Centered around the rallying theme of “We Were Made For This”, we helped craft a box featuring tees, pennants, buttons, and more.


We were honored to lend our New Year’s “Onward” charge to serve as the central theme of 2021’s Spirit Week. All kit items were distributed in custom totes.

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