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Helping a global food company look the part

Constant ideation and iteration fuel the collaboration between our teams.
Snapshot
  • Partners since 2016
  • Located in Austin, MN
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In a Nutshell

It doesn’t get much tighter than the collaborations we have with Hormel Foods. A steady cadence of working and planning sessions with their Corporate Communications team ensures their flagship websites are in tip-top shape.

Projects

Hormel

Fortifying a House of Brands

Redesign Case Study
Hormel Foods

Once More, With Feeling

Brand & Web Quick Recap
Hormel Foods

A Smarter Way to Recipe

Functionality Quick Recap
Hormel Health Labs

Punching Up the Personality

Website Redesign Quick Recap
Planters®

Even a Giant Peanut on Wheels Needs a Website

Microsite Quick Recap
Hormel Foods

Jam-Packed with Spirit

Campaign Quick Recap
Hormel Foods

The Steady Work of Design System Building

Design System Quick Recap
Hormel Foods

Corporate Responsibility Report

Microsite Quick Recap
Hormel Foods

Setting the Table for Rich Storytelling

Website Redesign Case Study
Hormel Foods

Celebrating With Style

Microsite Quick Recap

Backstory

After being brought on to help create a microsite for their 125th Anniversary, we were chosen to redesign the corporate-focused hormelfoods.com in 2017. Since then, we’ve collaborated closely to support and improve the design system the corporate site is built on. In 2021, we evolved the system’s look and feel, the product of gradual iteration.

From helping to re-establish the brand-focused hormel.com in 2023 to various creative campaigns, our teams have covered significant ground together.

Our visits to Minnesota are some of our studio’s favorites over the years.

We created a site that’s both a utility for consumers who aren’t aware of the breadth of products at Hormel Foods and a highly on-brand marketing platform.

Beth Hillson Senior Communications Manager, Hormel Foods

Related Ideas

06.29.21

Auditing Design Systems

Dan Rose Design
10.06.20

Bridging the Agency/In-House Divide

Dan Rose Studio
06.04.19

Low Fidelity For Clients

Dan Rose Design
06.04.21

Retrofitting Print by Evaluating Patterns

Dan Rose Design
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