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Creating foundational elements for an investment firm

A refreshed identity & website have helped Strategic continue to reimagine their customer experience.
  • Partners since 2015
  • Located in Utica, NY
a grid of bio photos from the strategic team

In a Nutshell

We’re squarely in our wheelhouse partnering with Strategic, who came to us for a new logo & website, re-engaged with us for a refresh of our original work, and have sprinkled in some consulting in between.


In 2015, Mike Leist and Strategic Financial did an incredibly smart thing: they timed a brand refresh with a website redesign. Stacking these projects back to back allowed our teams to methodically and cohesively work through Strategic’s positioning. Post-launch, they’ve stayed tethered to our studio, asking us to weigh in on various initiatives and website enhancements. In 2022, Strategic is looking back to Adjacent for the next evolution of its identity and website.

Sometimes partnerships are delightfully simple and straightforward.

Thanks to your incredible team, Hormel Foods couldn’t be more proud of its world-class website!

Wendy Watkins Senior VP Chief Communications Officer